From Google with Love: Insights for Entrepreneurs

11 Feb

Your correspondent attended an informational session put on by Google in 2012. He has disappeared since. The following has been pieced together from non-verified e-mail, transcripts of phone conversations, and chapter six of the Da Vinci Code. I hope you find it useful.

Image stolen.

Image stolen.

Presentation: Introduction Alan Noble

If you do what you love, you’ll enjoy it more and therefore (put more effort and) be more inclined to achieve greater success

Google is an overgrown startup company; still practices startup values

Main goal: making search relevant, and making search faster

Parallel goal: a great user experience

The google principles are of use.

  1. Focus on the user and all else will follow.
  2. It’s best to do one thing really, really well.
  3. Fast is better than slow.
  4. Democracy on the web works.
  5. You don’t need to be at your desk to need an answer.
  6. You can make money without doing evil.
  7. There’s always more information out there.
  8. The need for information crosses all borders.
  9. You can be serious without a suit.
  10. Great just isn’t good enough.

Define the problem. That’s a simple thing, yet so important.

Focus on the user. Yet don’t let that be the sole guide. Don’t forget the achievement of Henry Ford with his mobility alternative to the horse – his users would probably have asked for version 2.0 of the horse. A happy user is cost-effective – they’ll refer you on.

Foster passionate people – you need that to be the culture. At google the lowliest intern has equal access – with provisos – to information as do the senior staff.

There is no excuse for non-transparency

It is instructive to learn to fail quickly – experiment often

Don’t be afraid to place big, audacious bets – something that could be huge (acquiring YouTube, developing the Android format); or something that could be a flop (Google Wave)

The 3 Ays:

  • Audit data, and audit what you do
  • Admit failure
  • Adapt

“There’s never been a better time to follow what you’re interested in”:

Whether that is engineering, humanities, the arts etc.

We’ve now eliminated the tyranny of distance

There are some fantastic universities

There is an abundance of tech-savvy talent

Australia is a great test market for the world.

Presentation: Understand your user – Nick Leeder

Suggestion: consult a tween on technology trends. They may know more than you.

Data flows will quadruple by 2015

Mobile

  • The internet is now with us all the time
  • This changes what consumers do: e.g. Commonwealth Netbank logins during primetime television – it was found that login activity peaked during ad breaks

Video

From blue links, text, to voice, to YouTube, 140 views per person on earth; 800 million-plus unique users per month

Examples:

Robinjnixon / nicko’s kitchen.

The Khan Academy – projects like this show that YT is ‘not just about dancing parakeets’.

It is too!

Telstra KnowHow’s channel.

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3 Responses to “From Google with Love: Insights for Entrepreneurs”

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    • Polluticon March 13, 2013 at 8:17 pm #

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Trackbacks/Pingbacks

  1. Google4Entrepreneurs Part 2 | Captain Planet Social Scene - February 24, 2013

    […] The epic conclusion to a two-part saga covering my notes from a genuinely functional and fun day of presentations and network ops. Part one is available here. […]

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